Strawbees wanted the complete branding and packaging of their new product, the Strawbees Hovercraft. The product is a modular DIY hovercraft kit made from up-cycled material. Since, the original invention was from the 50’s, the idea was to package this modern product with a 50’s vibe. Colors, fonts, graphic elements and illustrations were carefully chosen to suit the vintage aesthetics. Lettering for the bold header type ‘Hovercraft’ was custom created for the product. Promotional material was also created in the form of countdowns, posters and graphics for the product’s Kickstarter campaign and social media.
The photos used here are not taken by me. They are from strawbees.com.