Illustrations  for The Good Chain retail store.

The Good Chain fruits and vegetables store eliminates the fuss of middlemen, effectively reducing food miles, and gives back better profits to farmers. Our primary objective was to tell this story visually and innovate the in-store experience for its consumers. The illustrations were used as wall graphics in their retails stores. The project was done with the design team at Happy. Illustrations by Vipin Das and myself.

Awards:

Bronze: Creative Design Abby Awards 2013 for Environmental Design
Shortlist: ‘Design for Space’ Kyoorius design awards 2013