Pre Era, a management consultancy firm in Sweden was organising a summer event for it’s company alliances in Italy, Germany and France. Superheroes and subsequently stories were created to represent each alliance. These superheroes were to be cute and love able yet powerful that were even more powerful when they all came together. The characters were used as props at the event, printed on bags and name tags. A team building board game was also made which aligned with the stories assigned to each character.